YMCA Manchester #POSTPOSITIVE PR Campaign

As part of my PR Practice module we were given some PR briefs to work on for local clients, one of these clients was YMCA Manchester.

YMCA Manchester are a local mental health charity who support young vulnerable people and their families in and around the Manchester and Salford Areas.

YMCA Manchester wanted to focus on Anti-Bullying Week effectively this year so I put together a social media campaign for the charity to use on their Instagram feed #postpositive.

The aim of #postpositive was to encourage young people to use social media in a positive way throughout Anti-Bullying Week 2020 , highlighting that social media should not be a negative place where young people drag each other down.

I produced 5 infographics for the charity to post on Instagram each day of Anti-Bullying Week 2020. Each infographic had a different positive or motivational quote on it.

YMCA Manchester got a good response from this campaign and succeeded in raising awareness of Anti-Bullying Week 2020 and reminding young people to be kind and positive on social media.

I really enjoyed working with the charity to help make a difference to young peoples lives during these tough times!

I have linked YMCA Manchester Instagram below so you can have a look at what I created:

https://www.instagram.com/ymcamanchester/?hl=en